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The “Race Card” Revisited

Assessing Racial Priming in Policy Contests

Bibliographic Data

ID6231081
AuthorsGregory A Huber (0000-0001-6804-8148, Yale University), John S Lapinski (0000-0002-9328-8984, Yale University)
Year2006
Volume50
Issue2
Pages421-440
Publication date2006-04-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Journal of Political Science (JOURNAL)
Journal identifiersISSN: 0092-5853 • E-ISSN: 1540-5907
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1540-5907.2006.00192.x
OpenAlexW2011604614
LanguageEN
Citations received83
References cited22

In The Race Card (2001), Mendelberg finds support for her theory that implicit racial appeals, but not explicit ones, prime racial resentment in opinion formation. She argues that citizens reject explicit appeals, rendering them ineffective, because they violate widespread egalitarian norms. Mendelberg's innovative research, however, suffers from several limitations. We remedy these deficiencies using two randomized experiments with over 6,300 respondents. We confirm that individuals do tend to reject explicit appeals outright, but find that implicit appeals are no more effective than explicit ones in priming racial resentment in opinion formation. In accounting for the differences between previous research and our own, we show that education moderates both the accessibility of racial predispositions and message acceptance. This suggests that the necessary assumptions of Mendelberg's theory hold only for different and exclusive subsets of the general population

Implicit attitude · Political science · Politics · Population · Priming (agriculture · Race (biology · Resentment · Sociology · Electoral Systems and Political Participation · Gender Studies · Law · Psychology · Social and Intergroup Psychology · Social Media and Politics · Social Psychology

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Unique citing works83
Citations per year4,37
Citation span2007 - 2025 (19)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 81

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