The Influence of Newspaper Endorsements in Presidential Elections
The Case of 1964
Bibliographic Data
| ID | 6231122 |
|---|---|
| Authors | Robert S Erikson (0000-0003-1693-4839, corresponding author) |
| Year | 1976 |
| Volume | 20 |
| Issue | 2 |
| Pages | 207 |
| Publication date | 1976-05-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Political Science (JOURNAL) |
| Journal identifiers | ISSN: 0092-5853 • E-ISSN: 1540-5907 |
| Publisher | JSTOR (PUBLISHER) |
| DOI | 10.2307/2110642 |
| OpenAlex | W2322437028 |
| Language | EN |
| Citations received | 36 |
| References cited | 4 |
This paper estimates the influence of newspaper endorsements on voting behavior in presidential elections. The analysis focuses on the impact of newspaper endorsements in the 1964 presidential election-the one recent presidential election in which a considerable number of newspapers endorsed the Democratic candidate. Multiple regression analysis of the 1964 vote in 223 northern counties suggests that a Democratic endorsement from the local newspaper added about five percentage points to the 1960-1964 Democratic gain. The same estimate is obtained from an application of two-stage least squares. From this result, along with evidence from other election years, it is argued that newspaper endorsements exert an important influence on the outcomes of presidential elections
Advertising · Business · Democracy · Newspaper · Political science · Politics · Presidential election · Presidential system · Voting · Electoral Systems and Political Participation · Law · Media Influence and Politics
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| Unique citing works | 36 |
|---|---|
| Citations per year | 0,75 |
| Citation span | 1978 - 2026 (49) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 35 |