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Partisan Cues and the Media

Information Flows in the 1992 Presidential Election

Bibliographic Data

ID3414446
AuthorsRussell J Dalton (0000-0002-5973-4135, University of California, Irvine), Paul A Beck (0000-0002-2378-0308, The Ohio State University), Robert Huckfeldt (Indiana University)
Year1998
Volume92
Issue1
Pages111-126
Publication date1998-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAmerican Political Science Review (JOURNAL)
Journal identifiersISSN: 0003-0554 • E-ISSN: 1537-5943
PublisherCambridge University Press (CUP) (PUBLISHER)
DOI10.2307/2585932
OpenAlexW2001938430
LanguageEN
Citations received192
References cited28

Electoral research acknowledges the growing significance of the mass media in contemporary campaigns, but scholars are divided on the nature of this influence. Using a unique database that includes both media content and public opinion, we examine the flow of partisan information from newspapers to the voters and assess the press's role in electoral politics and citizen learning. We find that the American press does not present clear and singular messages about presidential elections but, rather, multiple messages about the candidates and the campaign. In addition, perception of the information is shaped as much by an individual's political views as by the objective content. Despite the mixed messages, we find that a newspaper's editorial content is significantly related to candidate preferences in 1992. These results challenge the minimal effects interpretation of the media, because local newspapers can play a significant role in providing cues that influence voters' electoral calculus

Advertising · Business · Content analysis · Information flow · Interpretation (philosophy · Mass media · Newspaper · Perception · Political science · Politics · Presidential election · Presidential system · Public opinion · Public relations · Social science · Sociology · Computer Science · Electoral Systems and Political Participation · Law · Media Influence and Politics · Psychology · Social Media and Politics

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Unique citing works192
Citations per year6,86
Citation span1998 - 2026 (29)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 191

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