Happy Warriors
Leaders' Facial Displays, Viewers' Emotions, and Political Support
Bibliographic Data
| ID | 6232045 |
|---|---|
| Authors | Denis G Sullivan, Roger D Masters |
| Year | 1988 |
| Volume | 32 |
| Issue | 2 |
| Pages | 345 |
| Publication date | 1988-05-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | American Journal of Political Science (JOURNAL) |
| Journal identifiers | ISSN: 0092-5853 • E-ISSN: 1540-5907 |
| Publisher | JSTOR (PUBLISHER) |
| DOI | 10.2307/2111127 |
| OpenAlex | W2319970280 |
| Language | EN |
| Citations received | 125 |
| References cited | 18 |
Do facial gestures of leaders elicit emotional responses that have important effects on public attitudes? Using a research design based on social psychology and ethology, videotaped excerpts of all candidates in the 1984 presidential election were carefully selected and shown to experimental groups in January and October 1984. Neutral and happy/reassuring facial displays of different candidates were found to vary in the emotions they elicited. For both samples, changes in viewers' attitudes were more likely to be influenced by the emotional responses to happy/reassuring displays than by such cognitive variables as party identification, issue agreement, or assessment of leadership ability. Since this effect was found whether excerpts were seen with or without the sound, viewers' emotional reactions cannot be attributed to verbal messages or paravocal cues
Cognition · Cognitive psychology · Developmental psychology · Face (sociological concept · Facial expression · Gesture · Identification (biology · Linguistics · Nonverbal communication · Political science · Politics · Presidential system · Prosocial behavior · Communication · Media Influence and Health · Psychology · Psychology of Social Influence · Social and Intergroup Psychology · Social Psychology
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| Unique citing works | 125 |
|---|---|
| Citations per year | 3,21 |
| Citation span | 1987 - 2026 (40) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 123 |