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The Globalization of Public Opinion Research

Bibliographic Data

ID6232773
AuthorsA F Heath (0000-0002-3731-587X, University of Oxford), Anthony Heath (University of Oxford), Stephen D Fisher (0000-0002-1006-1638, University of Oxford), Stephen Fisher (University of Oxford), Shawna Smith (University of Oxford), Shawna N Smith (0000-0003-3526-3129, University of Oxford)
Year2005
Volume8
Issue1
Pages297-333
Publication date2005-06-15
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAnnual Review of Political Science (BOOK_SERIES)
Journal identifiersISSN: 1094-2939 • E-ISSN: 1545-1577
PublisherAnnual Reviews (PUBLISHER • US)
DOI10.1146/annurev.polisci.8.090203.103000
OpenAlexW2164771122
LanguageEN
Citations received67
References cited41

As globalization has opened up channels of communication between different countries and increased interest in cross-national analysis, public opinion survey research has expanded its reach in the world. This article examines both the breadth and the depth of the globalization of public opinion research. First, we discuss the growth of cross-national surveys such as the World Values Survey, the International Social Survey Program, the European Social Survey, and the various Global Barometers. We then turn to the issues of data quality and comparability. Has the globalization of survey research meant the spread of a standard “product” of known and equivalent quality to diverse countries? Can survey research in diverse countries and contexts deliver meaningful comparisons of public opinion? Has globalization led to the dominance of an intellectual framework and set of assumptions that may not be quite appropriate outside their original homes? Finally, the article suggests a new standard for “grading” cross-national programs of survey research, inspired by debates in evidence-based medicine

Comparability · Dominance (genetics · European Social Survey · Globalization · Political science · Politics · Public opinion · Public relations · Survey data collection · World Values Survey · Electoral Systems and Political Participation · Health disparities and outcomes · Law · Racial and Ethnic Identity Research

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Unique citing works67
Citations per year3,35
Citation span2006 - 2025 (20)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 67

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