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Why context matters

The Role of Campaign Context in the Relationship Between Digital Media Use and Political Participation

Bibliographic Data

ID6234736
AuthorsLiang Jiang (0000-0002-5796-5837, University of Technology Sydney, corresponding author)
Year2017
Volume52
Issue4
Pages580-598
Publication date2017-10-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAustralian Journal of Political Science (JOURNAL)
Journal identifiersISSN: 1036-1146 • E-ISSN: 1363-030X
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/10361146.2017.1373064
OpenAlexW2752624503
LanguageEN
References cited59

Many questions remain about the effects of digital media use on citizens’ political engagement. This article argues that this is because such effects depend on the context in which digital media are used. Its findings are based on two cross-sectional sets from the 2010 and 2013 Australian Election Study and show that (1) political resources played different moderating roles in the association between digital media and offline participation, and (2) such a moderating role depended on different campaign contexts in the two elections, with context affecting political efficacy. The findings confirm that campaign context can function as leverage in motivating online news consumption and political participation, thereby emphasising the importance of political contexts in media use and political behaviour

Context (archaeology · Digital media · Geography · Political communication · Political science · Politics · Public relations · Gender, Feminism, and Media · Law · Media Studies and Communication · Social Media and Politics

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Highly citedNo

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