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The Impact of Online versus Offline Campaign Information on Citizens’ Knowledge, Attitudes and Political Behaviour

Comparing the German Federal Elections of 2005 and 2009

Bibliographic Data

ID6263138
AuthorsJulia Partheymüller (0000-0001-8302-1912), Thorsten Faas (0000-0003-3192-1155)
Year2015
Volume24
Issue4
Pages507-524
Publication date2015-10-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueGerman Politics (JOURNAL)
Journal identifiersISSN: 0964-4008 • E-ISSN: 1743-8993
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/09644008.2015.1021789
OpenAlexW2005934686
LanguageEN
Citations received7

Against the background of the debate about how the internet changes democratic processes, this article assesses the impact of online versus offline campaign information on citizens' knowledge, attitudes and political behaviour using data from two pre-/post-election surveys conducted at the German federal elections in 2005 and 2009. Our results show that sophisticated and less sophisticated citizens alike gain knowledge when using online information. Moreover, we find that people exposed to online information develop less ambivalent attitudes towards candidates and parties but do not take on more extreme issue positions. Online information is ineffective in stimulating turnout but compared to traditional news media, the internet gives smaller parties the chance to gain votes. We conclude that overall online information can enhance election campaigns. However, the amount of change should not be overstated as the effects are similar to those of offline political information and depend on the campaign context

Ambivalence · Context (archaeology · Democracy · Federal election · German · Internet privacy · Online and offline · Political science · Politics · Public relations · The Internet · Turnout · Voting · World Wide Web · Computer Science · Electoral Systems and Political Participation · Law · Media Influence and Politics · Psychology · Social Media and Politics · Social Psychology

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Unique citing works7
Citations per year0,78
Citation span2017 - 2021 (5)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 7

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