Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election
Bibliographic Data
| ID | 6239167 |
|---|---|
| Authors | Thierry Giasson (0000-0002-9839-1470, Université Laval, corresponding author), Gildas Le Bars (Université Laval), Philippe Dubois (0000-0002-1649-2746, Université Laval) |
| Year | 2019 |
| Volume | 52 |
| Issue | 2 |
| Pages | 323-341 |
| Publication date | 2019-06-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Canadian Journal of Political Science (JOURNAL) |
| Journal identifiers | ISSN: 0008-4239 • E-ISSN: 1744-9324 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s0008423918000902 |
| OpenAlex | W2912364820 |
| Language | EN |
| Citations received | 16 |
| References cited | 25 |
This article investigates the extent to which provincial political parties made use of social media in their strategy, organization and communication in order to achieve their electoral goals during the Quebec 2012 general election. Using data from a series of 19 interviews conducted with online strategists and campaign directors from the five leading parties active in the 2012 election, we identify the strategic objectives these organizations followed when developing their social media campaigns. The strategists' narratives reveal that social media became a central component of electioneering and that parties were carrying out, in various forms, hybrid campaigns that combined traditional and emergent communication technologies and employed both old and new types of organizational principles
Business · Hybridity · Narrative · Order (exchange · Political science · Politics · Public relations · Social media · Sociology · E-Government and Public Services · Hate Speech and Cyberbullying Detection · Law · Public Administration · Social Media and Politics
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| Citations per year | 1.6 |
|---|---|
| Citation span | 2016 - 2026 (11) |
| Highly cited | No |