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A Transparent Digital Election Campaign? The Insights and Significance of Political Advertising Archives for Debates on Electoral Regulation

Bibliographic Data

ID6309552
AuthorsKatharine Dommett (0000-0003-0624-6610, University of Sheffield), Mehmet E Bakir (0000-0002-3012-8713, University of Sheffield)
Year2020
Volume73
IssueSupplement_1
Pages208-224
Publication date2020-09-01
Open AccessYes
TypeARTICLE
VenueParliamentary Affairs (JOURNAL)
Journal identifiersISSN: 0031-2290 • E-ISSN: 1460-2482
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/pa/gsaa029
OpenAlexW3089036524
LanguageEN
Citations received6
References cited7

Throughout the last decade, digital technology has become increasingly important in election campaigns.Each new election has seen growing coverage of the role played by websites, social media pages and online advertising in securing electoral victory.At the UK's 2019 general election, this narrative recurred, but while in the past digital technology has been a supplement to offline campaigning, digital was now an integral component of electoral activity.Whether measured in terms of spending on digital campaigning, activity on online platforms or media coverage of digital content, the online sphere was prominent as never before.While recognising the new status of digital campaigning it is, however, important to note that this activity is by no means uncontentious.Indeed, this election raised numerous questions about what is and is not permissible online and how problematic practices should be curtailed.We explore what we know about digital campaigning at the UK's 2019 general election, presenting the first academic analysis of newly available transparency data from the Facebook and Google advertising archives.Reviewing this data, we diagnose the need to revisit existing systems of electoral regulation and oversight with a view to questions of transparency

Advertising · Business · Digital media · General election · Narrative · Political science · Politics · Public relations · Social media · Transparency (behavior · Victory · Hate Speech and Cyberbullying Detection · Internet Traffic Analysis and Secure E-voting · Law · Social Media and Politics

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    Open Access•Katharine Dommett, Junyan Zhu•Policy & Internet•2022

  • What is an online political advert? An interrogation of conceptual challenges in the formation of digital policy response

    Open Access•Katharine Dommett, Junyan Zhu•Policy & Internet•2023

  • Privacy and political online microtargeting during the German Federal Election 2021

    Johanna Börsting, Regine Frener et al.•Behaviour and Information…•2025

  • Is There a Permanent Campaign for Online Political Advertising? Investigating Partisan and Non-Party Campaign Activity in the UK between 2018–2021

    Open Access•Katharine Dommett, Samuel Mensah et al.•Journal of Political Marketing•2023

  • Monitoring digital election campaigns

    Open Access•Katharine Dommett, Sam Power•Politics•2024

  • Digital integration in political advertising

    Open Access•Tamara A Small•Parliamentary Affairs•2025

  • Prototype Politics

    Daniel Krei, Daniel Kreiss•Prototype politics•2016

  • Hidden Democracy

    Open Access•Emily Van Duyn•Journal of Communication•2018

  • The Political Economy of Facebook Advertising

    Open Access•Katharine Dommett, Sam Power•The Political Quarterly•2019

  • Dynamics of Intra-Party Organisation in the Digital Age

    Open Access•Katharine Dommett, Luke Temple et al.•Parliamentary Affairs•2021

Citations per year1.5
Citation span2022 - 2025 (4)
Highly citedNo

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Open DOIOpen Access
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