TV Drug Advertising and Proprietary and Illicit Drug Use Among Teenage Boys
Bibliographic Data
| ID | 6370935 |
|---|---|
| Authors | J Ronald Milavsky, Berton Pekowsky, Horst Stipp |
| Year | 1975 |
| Volume | 39 |
| Issue | 4 |
| Pages | 457 |
| Publication date | 1975-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/268244 |
| OpenAlex | W2108136872 |
| Language | EN |
| Citations received | 6 |
In this five-wave panel study, the relationships between exposure to drug advertising on television and (a) use of proprietary drugs, (b) use of illicit drugs, and (c) an attitude of readiness to take proprietary drugs were examined. The major finding was a negative relationship between exposure to drug advertising on television and use of illicit drugs, which remained negative under a large number of controls. No indirect relationship between the two variables was found via the use of proprietary drugs or via an attitude of readiness to take proprietary drugs
Advertising · Business · Drug · Environmental health · Illicit drug · Psychiatry · Television advertising · Academic integrity and plagiarism · Medicine · Pharmaceutical industry and healthcare · Pharmaceutical Quality and Counterfeiting · Psychology
Effects of Drug Commercials on Young Viewers
The Pain-Pill-Pleasure Model and Illicit Drug Consumption
Children's Receptivity to Proprietary Medicine Advertising
The influence of warning messages on the public's perception of substance use
The Role of Social and Behavioral Science in Policymaking for Television
Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising
| Unique citing works | 6 |
|---|---|
| Citations per year | 0,12 |
| Citation span | 1976 - 2009 (34) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |