Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising
Bibliographic Data
| ID | 6369705 |
|---|---|
| Authors | John R Rossiter (0000-0002-0311-6506), Thomas S Robertson (0000-0003-3913-7533) |
| Year | 1980 |
| Volume | 44 |
| Issue | 3 |
| Pages | 316 |
| Publication date | 1980-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Public Opinion Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 0033-362X • E-ISSN: 1537-5331 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/268599 |
| OpenAlex | W1995860458 |
| Language | EN |
| Citations received | 2 |
| References cited | 3 |
This study of 668 children aged 8 to 13 from diverse social backgrounds suggests that children are, to a measurable extent, influenced by exposure to TV advertising for proprietary drugs but that the net result is moderate dispositions rather than strongly favorable dispositions toward these products. Subgroup analysis confirms the generality of these conclusions: some subgroups appear to be more responsive to TV drug advertising but none show strongly favorable attitudes or behaviors toward proprietary drugs
Advertising · Business · Drug · Generality · Psychiatry · Television advertising · Neuroethics, Human Enhancement, Biomedical Innovations · Pharmaceutical industry and healthcare · Pharmaceutical studies and practices · Psychology · Social Psychology
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,04 |
| Citation span | 1981 - 1995 (15) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |