John R Rossiter
Biographic Data
| ID | 105080 |
|---|---|
| NAME | John R Rossiter |
| GIVEN NAMES | John R |
| FAMILY NAME | Rossiter |
| SIGNATURE | ROSSITER J R |
| AFFILIATIONS | Charles Sturt University |
| ORCID | 0000-0002-0311-6506 |
| VERIFIED | Yes |
| TOTAL WORKS | 17 |
| TOTAL CITATIONS | 47 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1966 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 3 |
Social Class: Key Concepts in Modern Western Society and How to Measure Them
Background: Social class tends to be downplayed in modern societies and is now rarely studied, but the argument can be made that social class is still strongly present and sociologically and psychologically important. Purpose:The purpose of this paper is to re-examine the nature of social class in modern western society and to distinguish it from the concept of socio-economic status, or SES, and also to distinguish subjectively perceived social c…
A New Global Measure (GSE-1) and a New Aspect-Based Measure (ASE-13) of Self-Esteem
Background: Existing measures of self-esteem are out of date and should be replaced. Global self-esteem measures need to be replaced by an efficient single-item measure suitable for everyday monitoring in clinical settings. Aspect-based measures of self-esteem need to be replaced by a measure that covers not only traditional influences on self-esteem but also contemporary influences brought about by the Internet and social media. Purpose: The pur…
Optimal standard measures: Comment on Matthews et al. (2016)
Matthews, Adler, Forrest, and Stead (2016) implied that measures of mental health constructs such as depression can be made interchangeable by standardizing their scores. The present author contends that content differences in the measures a priori prevent their equivalence and that, instead, we need to agree on a standard definition of the construct and then use only a definition-fitting optimal standard measure. (PsycINFO Database Record
Measurement for the social sciences: The C-OAR-SE method and why it must replace psychometrics
The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
This study compares the predictive validity of single-item and multiple-item measures of attitude toward the ad (A Ad ) and attitude toward the brand (A Brand ), which are two of the most widely measured constructs in marketing. The authors assess the ability of A Ad to predict A Brand in copy tests of four print advertisements for diverse new products. There is no difference in the predictive validity of the multiple-item and single-item measure…
How to Construct a Test of Scientific Knowledge in Consumer Behavior
Scientific knowledge in consumer behavior is defined as consisting of consumer behavior structural frameworks or models (microtheories) and well-supported empirical generalizations in various areas of consumer behavior (microfindings). This re-inquiry first examines a pioneering attempt to develop a test of scientific knowledge in consumer behavior, the Armstrong Test. The problems with that test are instructive in revealing threats to validity i…
The C-OAR-SE procedure for scale development in marketing
Advanced Media Planning
Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising
This study of 668 children aged 8 to 13 from diverse social backgrounds suggests that children are, to a measurable extent, influenced by exposure to TV advertising for proprietary drugs but that the net result is moderate dispositions rather than strongly favorable dispositions toward these products. Subgroup analysis confirms the generality of these conclusions: some subgroups appear to be more responsive to TV drug advertising but none show st…
Children's Receptivity to Proprietary Medicine Advertising
This study assesses the impact of proprietary medicine advertising on children. Only limited support is found for a direct link between exposure to medicine commercials and a child's beliefs, attitudes, and requests to parents regarding medicine. There is no evidence of a link between medicine advertising and a child's use of proprietary medicines
Children's Responsiveness to Commercials
Thomas S. Robertson, John R. Rossiter; Children's Responsiveness to Commercials, Journal of Communication, Volume 27, Issue 1, 1 March 1977, Pages 101–106
Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials
This article presents a short objective test for measuring children's attitudes toward television commercials. The test is shown to have high internal-consistency reliability (α = .69) and satisfactory test-retest reliability (r = .67) for a sample of 208 4th through 6th grade children. Extension of the test for use with younger children and its modification for measurement of children's attitudes toward other forms of advertising are discussed
Children and Commercial Persuasion: A Reply to Ryans and Deutscher
Journal Article Children and Commercial Persuasion: A Reply to Ryans and Deutscher Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 58–61, https://doi.org/10.1086/208651 Published: 01 Jun…
Children's Television Viewing: An Examination of Parent-Child Consensus
This study examines parental control over children's television viewing, as reported by parents, and as reported by the children themselves. The general survey results reveal a significant pattern of parental exaggeration. Parents claimed significantly lower viewing by their children, stricter household rules governing viewing, more co-viewing with children, greater parent-child interaction, and lower susceptibility to commercials than the childr…
Children's TV Commercials: Testing the Defenses
John R. Rossiter, Thomas S. Robertson; Children's TV Commercials: Testing the Defenses, Journal of Communication, Volume 24, Issue 4, 1 December 1974, Pages 137
Children and Commercial Persuasion: An Attribution Theory Analysis
Journal Article Children and Commercial Persuasion: An Attribution Theory Analysis Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 13–20, https://doi.org/10.1086/208577 Published: 01 Jun…
The Remote Associates Test: Divergent or Convergent Thinking
The Remote Associates Test was administered in a battery of tests of convergent and divergent thinking abilities to 107 high school students. Contrary to previously reported results, it related largely to the convergent thinking measures
Children and Commercial Persuasion: An Attribution Theory Analysis
Journal Article Children and Commercial Persuasion: An Attribution Theory Analysis Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 13–20, https://doi.org/10.1086/208577 Published: 01 Jun…
Children's Television Viewing: An Examination of Parent-Child Consensus
This study examines parental control over children's television viewing, as reported by parents, and as reported by the children themselves. The general survey results reveal a significant pattern of parental exaggeration. Parents claimed significantly lower viewing by their children, stricter household rules governing viewing, more co-viewing with children, greater parent-child interaction, and lower susceptibility to commercials than the childr…
Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials
This article presents a short objective test for measuring children's attitudes toward television commercials. The test is shown to have high internal-consistency reliability (α = .69) and satisfactory test-retest reliability (r = .67) for a sample of 208 4th through 6th grade children. Extension of the test for use with younger children and its modification for measurement of children's attitudes toward other forms of advertising are discussed
Children's Receptivity to Proprietary Medicine Advertising
This study assesses the impact of proprietary medicine advertising on children. Only limited support is found for a direct link between exposure to medicine commercials and a child's beliefs, attitudes, and requests to parents regarding medicine. There is no evidence of a link between medicine advertising and a child's use of proprietary medicines
The Remote Associates Test: Divergent or Convergent Thinking
The Remote Associates Test was administered in a battery of tests of convergent and divergent thinking abilities to 107 high school students. Contrary to previously reported results, it related largely to the convergent thinking measures
Children's TV Commercials: Testing the Defenses
John R. Rossiter, Thomas S. Robertson; Children's TV Commercials: Testing the Defenses, Journal of Communication, Volume 24, Issue 4, 1 December 1974, Pages 137
Children and Commercial Persuasion: An Attribution Theory Analysis
Journal Article Children and Commercial Persuasion: An Attribution Theory Analysis Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 1, Issue 1, June 1974, Pages 13–20, https://doi.org/10.1086/208577 Published: 01 Jun…
Children's Television Viewing: An Examination of Parent-Child Consensus
This study examines parental control over children's television viewing, as reported by parents, and as reported by the children themselves. The general survey results reveal a significant pattern of parental exaggeration. Parents claimed significantly lower viewing by their children, stricter household rules governing viewing, more co-viewing with children, greater parent-child interaction, and lower susceptibility to commercials than the childr…
Children and Commercial Persuasion: A Reply to Ryans and Deutscher
Journal Article Children and Commercial Persuasion: A Reply to Ryans and Deutscher Get access Thomas S. Robertson, Thomas S. Robertson Search for other works by this author on: Oxford Academic PubMed Google Scholar John R. Rossiter John R. Rossiter Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 3, Issue 1, June 1976, Pages 58–61, https://doi.org/10.1086/208651 Published: 01 Jun…
Children's Responsiveness to Commercials
Thomas S. Robertson, John R. Rossiter; Children's Responsiveness to Commercials, Journal of Communication, Volume 27, Issue 1, 1 March 1977, Pages 101–106
Reliability of a Short Test Measuring Children's Attitudes Toward TV Commercials
This article presents a short objective test for measuring children's attitudes toward television commercials. The test is shown to have high internal-consistency reliability (α = .69) and satisfactory test-retest reliability (r = .67) for a sample of 208 4th through 6th grade children. Extension of the test for use with younger children and its modification for measurement of children's attitudes toward other forms of advertising are discussed
Children's Receptivity to Proprietary Medicine Advertising
This study assesses the impact of proprietary medicine advertising on children. Only limited support is found for a direct link between exposure to medicine commercials and a child's beliefs, attitudes, and requests to parents regarding medicine. There is no evidence of a link between medicine advertising and a child's use of proprietary medicines
Children's Dispositions Toward Proprietary Drugs and the Role of Television Drug Advertising
This study of 668 children aged 8 to 13 from diverse social backgrounds suggests that children are, to a measurable extent, influenced by exposure to TV advertising for proprietary drugs but that the net result is moderate dispositions rather than strongly favorable dispositions toward these products. Subgroup analysis confirms the generality of these conclusions: some subgroups appear to be more responsive to TV drug advertising but none show st…
Advanced Media Planning
The C-OAR-SE procedure for scale development in marketing
How to Construct a Test of Scientific Knowledge in Consumer Behavior
Scientific knowledge in consumer behavior is defined as consisting of consumer behavior structural frameworks or models (microtheories) and well-supported empirical generalizations in various areas of consumer behavior (microfindings). This re-inquiry first examines a pioneering attempt to develop a test of scientific knowledge in consumer behavior, the Armstrong Test. The problems with that test are instructive in revealing threats to validity i…
The Predictive Validity of Multiple-Item versus Single-Item Measures of the Same Constructs
This study compares the predictive validity of single-item and multiple-item measures of attitude toward the ad (A Ad ) and attitude toward the brand (A Brand ), which are two of the most widely measured constructs in marketing. The authors assess the ability of A Ad to predict A Brand in copy tests of four print advertisements for diverse new products. There is no difference in the predictive validity of the multiple-item and single-item measure…
Measurement for the social sciences: The C-OAR-SE method and why it must replace psychometrics
Optimal standard measures: Comment on Matthews et al. (2016)
Matthews, Adler, Forrest, and Stead (2016) implied that measures of mental health constructs such as depression can be made interchangeable by standardizing their scores. The present author contends that content differences in the measures a priori prevent their equivalence and that, instead, we need to agree on a standard definition of the construct and then use only a definition-fitting optimal standard measure. (PsycINFO Database Record
A New Global Measure (GSE-1) and a New Aspect-Based Measure (ASE-13) of Self-Esteem
Background: Existing measures of self-esteem are out of date and should be replaced. Global self-esteem measures need to be replaced by an efficient single-item measure suitable for everyday monitoring in clinical settings. Aspect-based measures of self-esteem need to be replaced by a measure that covers not only traditional influences on self-esteem but also contemporary influences brought about by the Internet and social media. Purpose: The pur…
Social Class: Key Concepts in Modern Western Society and How to Measure Them
Background: Social class tends to be downplayed in modern societies and is now rarely studied, but the argument can be made that social class is still strongly present and sociologically and psychologically important. Purpose:The purpose of this paper is to re-examine the nature of social class in modern western society and to distinguish it from the concept of socio-economic status, or SES, and also to distinguish subjectively perceived social c…
Psychology (15 works) · Computer Science (11 works) · Social Psychology (8 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Psychometrics (5 works) · Sociology (5 works) · Library science (4 works) · Social Psychology (4 works) · Advertising (3 works) · Business (3 works)