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Voting Can Be Hard, Information Helps

Bibliographic Data

ID6403786
AuthorsMelody Crowder-Meyer (0000-0002-5952-6870, Davidson College, Davidson, NC, USA), Shana Kushner Gadarian (0000-0003-4240-7944, Syracuse University, Syracuse, NY, USA), Jessica Trounstine (0000-0003-4364-2719, University of California, Merced, Merced, CA, USA, corresponding author)
Year2020
Volume56
Issue1
Pages124-153
Publication date2020-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueUrban Affairs Review (JOURNAL)
Journal identifiersISSN: 1078-0874 • E-ISSN: 1552-8332
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/1078087419831074
OpenAlexW2917117382
LanguageEN
Citations received45
References cited72

Many U.S. elections provide voters with precious little information about candidates on the ballot. In local contests, party labels are often absent. In primary elections, party labels are not useful. Indeed, much of the time, voters have only the name of the candidate to go by. In these contexts, how do voters make decisions? Using several experiments, we find that voters use candidates’ race, ethnicity, and gender as cues for whom to support—penalizing candidates of color and benefiting women. But we also demonstrate that providing even a small amount of information to voters—such as candidate occupation—virtually erases the effects of candidate demographics on voter behavior, even among voters with high levels of racial and gender prejudice

Ballot · Demographics · Ethnic group · Internet privacy · Political science · Politics · Prejudice (legal term · Public relations · Race (biology · Sociology · Voting · Voting behavior · Computer Science · Demography · Electoral Systems and Political Participation · Gender Politics and Representation · Gender Studies · Law · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works45
Citations per year7,5
Citation span2020 - 2026 (7)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 45

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