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The Communicative Architecture of Stigma

Examining the Everyday Language on Homelessness

Bibliographic Data

ID6434189
AuthorsApurv Chauhan (0000-0002-0270-2263, Department of Psychology Institute of Psychiatry, Psychology & Neuroscience (IoPPN), King's College London London UK), Juliet Foster (0000-0002-0801-4429, Department of Psychology Institute of Psychiatry, Psychology & Neuroscience (IoPPN), King's College London London UK)
Year2025
Volume35
Issue5
Publication date2025-08-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Community & Applied Social Psychology (JOURNAL)
Journal identifiersISSN: 1052-9284 • E-ISSN: 1099-1298
PublisherWiley (PUBLISHER • GB)
DOI10.1002/casp.70168
OpenAlexW4413477026
LanguageEN
Citations received1
References cited41

Stigma is a powerful force of social exclusion, yet the everyday communicative practices through which it is reproduced remain underexamined. This study investigates how stigma against people experiencing homelessness is embedded in ordinary discourse. We conducted a qualitative content analysis of UK Twitter posts (2019–2021) identified as stigmatising by individuals with lived experience of homelessness. Analysis revealed seven key bases of perceived differences upon which stigma of homelessness was constructed: appearance and hygiene, perceived deviant behaviour, dehumanisation, personal deficiency, social status, addiction and social undesirability. Crucially, stigma appeared not only in direct commentaries on homelessness but also in jokes, comparisons and casual remarks where homelessness was not the main topic. Based on this work, we theorise about the communicative architecture of stigma based on a shared system of symbolic shorthands and negative labelling of differences. We outline two key processes of Performative Invocation and Boundary Policing that reinforce stigma in everyday communication. Together, these dynamics contribute to the Passive Perpetuation of stigma, whereby negative meanings become socially accepted and embedded in common discourse. The paper highlights the fundamental role of communication in creating and perpetuating stigma and calls for greater attention to mundane communication as a site of community‐level stigmatisation

Geography · Linguistics · Psychiatry · Sociology · Stigma (botany · Crime, Deviance, and Social Control · Gender, Feminism, and Media · Homelessness and Social Issues · Psychology · Architecture

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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