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Rhetoric as resistance leadership in the ‘buen vivir’ global movement

Framing on social media collective utopias inspired by nature to challenge the status quo

Bibliographic Data

ID6441272
AuthorsAntonio Jimenez‐luque (0000-0003-2376-2174, University of San Diego, corresponding author)
Year2024
Volume21
Issue3
Pages152-170
Publication date2024-09-09
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueLeadership (JOURNAL)
Journal identifiersISSN: 1742-7150 • E-ISSN: 1742-7169
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/17427150241282539
OpenAlexW4402410099
LanguageEN
Citations received1
References cited48

Environmental activists and social movements worldwide have directed different forms of resistance toward an unsustainable and unfair model of development based on limitless growth and continuous exploitation of natural resources and people. For these processes of resistance, using the Internet has been key in creating a global discourse and consciousness of environmental activism and collective action. Drawing from the resistance leadership and the social movement literature, this paper offers an overview of the environmental movement for the global ‘Buen Vivir’ that originates in Latin America and their struggle against environmental degradation and climate change. Implementing a content analysis of the movement’s social media, this study focuses on the role of rhetoric and framing as tools for resistance. Three main findings emerged after analyzing the data: (1) Framing injustices for enhancing global environmental consciousness; (2) Framing solutions for imagining possibilities inspired by nature; and (3) Framing a rationale for unfolding collective action and building networks. This paper contributes to the resistance leadership literature, bringing new insights and further knowledge of how people can effectively resist and challenge the status quo using rhetoric and framing through social media platforms

Aesthetics · Art · Environmental ethics · Framing (construction · Media studies · Political science · Politics · Public relations · Resistance (ecology · Rhetoric · Social justice · Social media · Social movement · Social science · Sociology · Status quo · Latin American socio-political dynamics · Law · Psychology · Social Media and Politics · Social Psychology · Social Sciences and Humanities

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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