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Toxic positivity on social media

The drawbacks and benefits of sharing positive (but potentially platitudinous) messages online

Bibliographic Data

ID6443392
AuthorsZijian Lew (0000-0003-1769-7898, Nanyang Technological University, Singapore, corresponding author), Andrew J Flanagin (0000-0002-0928-5861, University of California, Santa Barbara)
Year2023
Volume27
Issue5
Pages2972-2995
Publication date2023-12-05
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448231213944
OpenAlexW4389394013
LanguageEN
Citations received6
References cited43

Sharing positive messages on social media can produce positive outcomes for message senders due to self-effects —the effect of sending messages on message senders themselves. In this domain, one question is whether the performative display of positivity can engender positivity. By examining the sharing of personal experiences in a positive manner on social media, several boundary conditions to self-effects were found: displaying positivity is beneficial to message senders only if message senders have higher (vs. lower) self-esteem or if they experience less (vs. more) toxicity—defined as the suppression of the negative aspects of one’s perceived reality due to engagement with or sending a positive message. Otherwise, displaying positivity can dampen enjoyment or make message senders reluctant to commit to their public self-presentations. However, after people receive feedback from friends, perceived social approval is a better predictor of enjoyment and commitment than displaying positivity

Commit · Communication source · Internet privacy · Social media · World Wide Web · Computer Science · Impact of Technology on Adolescents · Mental Health via Writing · Psychology · Social Media and Politics · Social Psychology

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Unique citing works6
Citations per year6
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 5

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