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Images of protest in movement parties’ social media communication

Bibliographic Data

ID6443483
AuthorsMatthias Hoffmann (0000-0001-6480-3679, Babeş-Bolyai University, Romania, corresponding author), Christina Neumayer (0000-0003-0450-2983, University of Copenhagen)
Year2024
Volume27
Issue8
Pages4929-4952
Publication date2024-04-14
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14614448241243352
OpenAlexW4394797545
LanguageEN
Citations received6
References cited54

This research investigates the strategic use of protest imagery on social media by movement parties, bridging the gap between protest and institutional politics. We apply a mixed-methods analysis of 9584 Facebook, Twitter, and Instagram image posts by seven movement parties between 2015 and 2021. We find that protest images frequently serve to amplify movement grievances. Yet, parties’ involvement with contentious protest forms undergoes temporal shifts, influenced mainly by their evolving positions within the polity. Moreover, parties’ engagement with protest images differs by country and ideological leaning. Movement parties on the Right express a conflictual position between supporting and delegitimizing different protests. Conversely, Left-leaning counterparts tend to support protest, yet veer toward deradicalization and emphasizing symbolism over disruptive tactics, once they become more institutionalized. This research highlights the intricate relationship between movement parties, protest, and visual narratives on social media, in light of the interplay between movements and institutional politics

Aesthetics · Ideology · Media studies · Movement (music · Narrative · Political economy · Political science · Politics · Polity · Social media · Social movement · Sociology · Law · Media Studies and Communication · Populism, Right-Wing Movements · Social Media and Politics

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Unique citing works6
Citations per year6
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 6

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