Building a housewife's paradise

Gender, politics, and American grocery stores in the twentieth century

Bibliographic Data

ID6534070
AuthorsTracey Deutsch
Year2010
Pages337
Publication date2010-01-01
Open AccessNo
TypeBOOK
Reviewed byBuilding a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century, Michaela Desoucey, 2011
VenueBuilding a housewife's paradise (SOURCE_BOOK)
PublisherUniversity of North Carolina Press (PUBLISHER • US)
Open LibraryOL23909161M
ISBN9780807833278
GOOGLE_BOOK_IDL0MZsdr_VM8C
LanguageEN
Citations received22

Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores." "Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for low prices, Deutsch argues, but through government regulations, women customers' demands, and retailers' concerns with financial success and control of the "shop floor." From small neighborhood stores to huge corporate chains of supermarkets, Deutsch traces the charged story of the origins of contemporary food distribution, treating topics as varied as everyday food purchases, the sales tax, postwar celebrations and critiques of mass consumption, and 1960s and 1970s urban insurrections. Demonstrating connections between women's work and the history of capitalism, Deutsch locates the origins of supermarkets in the politics of twentieth-century consumption."--BOOK JACKET

20th century · Grocery shopping · Social aspects · United States · Aspecto social · Conducta · Consumers · Consumidores · Grocery trade · Hábitos alimentarios · Historia · History · Mujeres · Supermarkets · Supermercados · Women consumers

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