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Using protection motivation theory to explain Australian's motivations to engage in individual and collective climate actions

Bibliographic Data

ID7147635
AuthorsMatthew I Mackay (0000-0003-1821-4923, School of Psychology Deakin University Burwood Victoria Australia, corresponding author), Alexander Klas (0000-0002-6590-5164, School of Psychology Deakin University Burwood Victoria Australia), Anna Klas, Julian W Fernando (0000-0002-3409-8822, Deakin University), Julian Fernando (School of Psychology Deakin University Burwood Victoria Australia), Emily J Kothe (School of Psychology Deakin University Burwood Victoria Australia), Emily Kothe (0000-0003-1210-0554, Deakin University), Mathew Ling (0000-0002-0940-2538, School of Psychology Deakin University Burwood Victoria Australia)
Year2025
Volume28
Issue1
Publication date2025-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueAsian Journal Of Social Psychology (JOURNAL)
Journal identifiersISSN: 1367-2223 • E-ISSN: 1467-839X
PublisherWiley (PUBLISHER • GB)
DOI10.1111/ajsp.12660
OpenAlexW4405840147
LanguageEN
Citations received4
References cited70

Using an Australian sample, the current study investigated the usefulness of protection motivation theory (PMT) in predicting intentions for two climate actions—one individual action (limiting household heating and/or cooling) and one collective action (writing a letter to a local Member of Parliament urging them to take action to mitigate climate change). The data were analysed in two ways: (1) regression analysis, to examine the independent effects of coping and threat appraisals, and (2) latent profile analysis (LPA), to understand how the coping and threat appraisals may act in combination. The regression showed that PMT explained a significant amount of variance for both behavioural intentions. While perceived response efficacy and self‐efficacy were significant unique predictors of both behavioural intentions, perceived response costs were a significant unique predictor of heating and/or cooling intentions. Although the regression analysis suggests that people were more motivated by coping appraisals for both outcomes, the LPA indicates that the coping appraisals are unlikely to lead to stronger intentions unless individuals perceive climate change to be sufficiently threatening. PMT research could benefit from employing LPA to identify participant profiles with heightened likelihoods of reporting stronger intentions to participate in climate actions

Collective action · Limiting · Perception · Political science · Politics · Regression analysis · Behavioral Health and Interventions · Climate Change Communication and Perception · Clinical Psychology · Environmental Education and Sustainability · Psychology · Social Psychology

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Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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