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Digital entrepreneurship and the emergence of coopetitive affordance

Bibliographic Data

ID7155697
AuthorsMumin Abubakre (0000-0001-5481-1149, Loughborough Business School, Loughborough University , ,), Marcia Mkansi (0000-0002-4893-6735, University of South Africa)
Year2025
Volume38
Issue6
Pages2582-2608
Publication date2025-11-11
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueInformation Technology and People (JOURNAL)
Journal identifiersISSN: 0959-3845 • E-ISSN: 1758-5813
PublisherEmerald (PUBLISHER)
DOI10.1108/itp-04-2023-0365
OpenAlexW4401750578
LanguageEN
Citations received1
References cited53

Purpose By focusing on the contextual conditions of South African digital entrepreneurs and the affordances of digital technologies, we understand how connective affordances of digital technologies enable a collective approach to digital entrepreneurship. Design/methodology/approach We do so through an interpretive field study of South African digital entrepreneurs operating in resource-constrained settings. Findings The findings highlight how entrepreneurs appropriate digital technologies in collectives to achieve connective actions and cooperate and compete simultaneously, giving rise to what we call coopetitive affordance, reflecting a fresh perspective on coopetition in increasingly digital and resource-constrained realities. Originality/value This paper extends the connective affordance perspective by illustrating how the concept of coopetitive affordance brings to light how contextual conditions create a humanitarian bond between entrepreneurs and a digital bond created by their appropriation of digital technologies in collectives

Affordance · Business · Entrepreneurship · Human–computer interaction · Business Strategy and Innovation · Computer Science · Digital Platforms and Economics · Innovation and Knowledge Management

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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