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Mental Time Travel in Online Travel Communities

The Application of Past and Future Time Orientations

Bibliographic Data

ID7159669
AuthorsEunhye Park (0000-0002-5470-3065, Gachon University), Woohyuk Kim (0000-0001-9228-2639, Incheon National University, corresponding author), Sung-Bum Kim (0000-0003-2817-6457, Inha University)
Year2025
Volume49
Issue1
Pages160-173
Publication date2025-01-01
Open AccessYes
TypeARTICLE
VenueJournal of Hospitality & Tourism Research (JOURNAL)
Journal identifiersISSN: 1096-3480 • E-ISSN: 1557-7554
PublisherSAGE Publications Inc (PUBLISHER)
DOI10.1177/10963480231177846
OpenAlexW4380028330
LanguageEN
Citations received3
References cited49

This study identified travelers’ mental states related to key travel attributes at different stages of travel. Specifically, this study addresses three research foci: (1) the major topics discussed by online travel community members regarding European and Asian destinations; (2) the members’ future and past time orientations; and (3) the emotions associated with the topics discussed. To answer our research questions, we conducted topic modeling and language analysis to measure travelers’ temporal orientations (i.e., past and future orientations) and emotional states (i.e., positive and negative sentiments) as expressed on Reddit. We compared comments on the 20 most salient topics related to European and Asian destinations by topic weight, and classified the discussed topics on the basis of topic sentiment and temporal orientation. Our results identify the key travel attributes shared in the online sphere, where online travel community members express varying sentiments toward past and future experiences and events. The findings will benefit diverse travel industry stakeholders as well as researchers interested in online discourses

Advertising · Business · Chronesthesia · Cognition · Destinations · Geography · Online community · Salient · Sentiment analysis · Tourism · World Wide Web · Computer Science · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Media Influence and Health · Psychology · Marketing

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  • Tracking tourism and hospitality employees’ real-time perceptions and emotions in an online community during the Covid-19 pandemic

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  • Self-relevance processing in the human amygdala

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Citations per year3
Citation span2025 - 2026 (2)
Highly citedNo

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