Can (A)I Arouse You? The Impact of AI Services on Consumer Pro-Environmental Behavior
Bibliographic Data
| ID | 7159677 |
|---|---|
| Authors | Biyu Guan (0000-0002-8740-8038, Jinan University), Xin Li (0000-0002-3425-8566, Jinan University, corresponding author), Zhenshuo Luo (Sun Yat-sen University), Pei Liu (0000-0001-5330-9640, Sun Yat-sen University) |
| Year | 2025 |
| Volume | 49 |
| Issue | 5 |
| Pages | 932-945 |
| Publication date | 2025-06-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journal of Hospitality & Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1096-3480 • E-ISSN: 1557-7554 |
| Publisher | SAGE Publications Inc (PUBLISHER) |
| DOI | 10.1177/10963480241256602 |
| OpenAlex | W4399157366 |
| Language | EN |
| Citations received | 7 |
| References cited | 71 |
Previous research has primarily focused on individual determinants to promote consumer pro-environmental behavior in the hospitality industry, overlooking the potential influence of emerging artificial intelligence (AI) services. This study delves into uncharted territory, exploring whether, how, and when AI services impact consumer pro-environmental behavior. Drawing on social facilitation theory, we conducted four experiments involving 748 participants from the United States, the United Kingdom, and China. The results revealed a novel and unexpected finding: AI services significantly reduced consumer social arousal, consequently diminishing consumer pro-environmental behavior when compared to human services, with social arousal mediating this effect. Moreover, we discovered that individuals’ philosophical stance significantly influenced this mediating effect, revealing a mitigated linkage among consumers with computational philosophical stances. This research not only uncovers a previously unexplored negative impact of AI services on consumer environmental practices but also contributes to the growing body of knowledge in this domain
Arousal · Business · Consumer behaviour · Hospitality · Political science · Tourism · Behavioral Health and Interventions · Environmental Education and Sustainability · Environmental Sustainability in Business · Psychology · Social Psychology · Marketing
Influence of AI technologies on the psychology of sustainable consumption
Face matters
Narratives of Tomorrow
From agility to action
Perceived Corporate and Peer Surveillance on the Internet
The voice-pitch-induced identifiable victim effect in hotels' pro-environmental communications
Shame or Pride? The Effect of Emotional Appeals on Overordering Intentions in Social Dining
Who Sees Human?
Nobody's watching?
Social Facilitation
ChatGPT and the hospitality and tourism industry
Statistical power analyses using G*Power 3.1
Encouraging pro-environmental behaviour
How Sincere is an Apology? Recovery Satisfaction in A Robot Service Failure Context
To Partner with Human or Robot? Designing Service Coproduction Processes for Willingness to Pay More
Intelligent automation for sustainable tourism
How Human–Chatbot Interaction Impairs Charitable Giving
Let the computer evaluate your idea
Adding Dynamic Norm to Environmental Information in Messages Promoting the Reduction of Meat Consumption
Prosocial Behavior and Environmental Action
The validation of the Perceived Surveillance Scale
Individual differences in the social facilitation effect
Customer purchase forecasting for online tourism
The impact of tourism activity type on emotion and storytelling
Nudged by a robot
Tourists and AI
Beyond the Turk
Cockroaches, performance, and an audience
The self-attention-induced feedback loop and social facilitation
A Cross-Cultural Comparison on Implicit and Explicit Attitudes Towards Artificial Agents
Social facilitation of dominant responses by the presence of an audience and the mere presence of others
Gain or loss? The congruence effect of message framing and mindset on consumers’ willingness to pay a premium for pro-environmental hotels
How to inspire green creativity among Gen Z hotel employees
Fostering green customer citizenship behavioral intentions through green hotel practices
Effects of anxiety and socially mediated anxiety reduction on paired-associate learning
Feeling and thinking
Reconsidering Baron and Kenny
A Room with a Viewpoint
| Unique citing works | 7 |
|---|---|
| Citations per year | 7 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 7 |