Affect, Reason, and Persuasion Advertising Strategies That Predict Affective and Analytic-Cognitive Responses

Presents a study of responses to advertisements in order to provide insights into the interplay of affective and analytic-cognitive aspects of the persuasion process

Affect (linguistics · Attitude change · Cognition · Cognitive psychology · Persuasion · Communication · Consumer Behavior in Brand Consumption and Identification · Cultural Differences and Values · Media Influence and Health · Psychology · Social Psychology

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