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Green innovation in events

The Role of Institutional Pressures, Future Orientation, and Past Experience

Bibliographic Data

ID7324317
AuthorsXiangru Qin (0000-0003-2314-4931, Australian National University), Qiuju Luo (0000-0002-6697-1390, Sun Yat-sen University, corresponding author), Xiongzhi Wang (0000-0001-8949-7604, The University of Queensland), Birgit Muskat (0000-0003-2905-6836, Australian National University)
Year2023
Volume32
Issue4
Pages753-772
Publication date2023-01-17
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Sustainable Tourism (JOURNAL)
Journal identifiersISSN: 0966-9582 • E-ISSN: 1747-7646
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/09669582.2023.2168008
OpenAlexW4317104751
LanguageEN
Citations received9
References cited64

Green innovation is pivotal to events. However, little is known about how exhibitors manage the challenge of adopting green innovation in the fast-paced and short-oriented events. Drawing upon institutional theory and organisational learning perspective, this study investigates how institutional pressures are linked to exhibitors’ willingness to adopt (WTA) eco-exhibiting via two temporal variables: future orientation (mediator) and past experience (moderator). PLS-SEM is applied to analyse a survey from 685 event exhibitors. Results show that coercive and normative pressures are significantly associated with exhibitors’ future orientation, which then predicts WTA. Besides, past experience moderates the relationship between institutional pressures and WTA. Specifically, experienced exhibitors learn by doing and their WTA is more associated with normative pressure, while novice exhibitors learn vicariously and their WTA links stronger to mimetic pressures. This paper integrates macro-level institutional pressures and organisational-level learning heterogeneity, offering a multi-level explanation of green innovation adoption. This research also contributes to the green events and sustainable tourism literature with novel insights from the time perspective, verifying events as pro-environmental learning spaces for exhibitors. We highlight time perspective and environmental education for future research

Business · Economics · Entrepreneurial Orientation · Entrepreneurship · Institutional theory · Management · Moderation · Normative · Perspective (graphical · Political science · Tourism · Computer Science · Conferences and Exhibitions Management · Diverse Aspects of Tourism Research · Environmental Sustainability in Business · Psychology · Social Psychology · Marketing

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Unique citing works9
Citations per year3
Citation span2023 - 2026 (4)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 9

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