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Reducing Item Nonresponse to Vote-Choice Questions

Evidence from a Survey Experiment in Mexico

Bibliographic Data

ID7362983
AuthorsMollie J Cohen (0000-0002-5992-4713, University of Georgia, corresponding author), Kaitlen J Cassell (0000-0002-3736-2000, Research Director, YouGov , San Francisco, CA, US)
Year2023
Volume87
Issue1
Pages1-23
Publication date2023-02-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePublic Opinion Quarterly (JOURNAL)
Journal identifiersISSN: 0033-362X • E-ISSN: 1537-5331
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1093/poq/nfad002
OpenAlexW4323066497
LanguageEN
Citations received4
References cited46

Retrospective vote choice is a critical question asked in political science surveys. Yet, this question suffers from persistently high item nonresponse rates, which can bias estimates and limit scholars’ ability to make sound inferences. In this paper, we develop a sensitive survey technique to decrease nonresponse to the vote-choice question in a representative, face-to-face survey in Mexico City and Mexico State in 2018–2019. Respondents received different iterations of three treatments: an anonymity guarantee, a confidentiality reminder, and audio-assisted interviewing technology. The use of audio technology combined with a credible anonymity guarantee significantly improved item response. Both anonymity and confidentiality assurances improved the accuracy of response, which more closely resembled official results in the treatment conditions. We then evaluate two non-rival mechanisms that might drive our findings: beliefs about response anonymity and re-engagement with the survey. We find that increased perceptions of response anonymity are associated with improved item response

Anonymity · Confidentiality · Internet privacy · Interview · Perception · Political science · Politics · Statistics · Survey data collection · Computer Science · Electoral Systems and Political Participation · Psychology · Survey Methodology and Nonresponse · Survey Sampling and Estimation Techniques · Applied Psychology · Law · Social Psychology

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Unique citing works4
Citations per year1,33
Citation span2023 - 2025 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 4

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