Framing Latinas

Hispanic women through the lenses of Spanish-language and English-language news media

Bibliographic Data

ID7477287
AuthorsTeresa Correa (0000-0003-0508-7371, University of Texas at Austin, USA,, corresponding author)
Year2010
Volume11
Issue4
Pages425-443
Publication date2010-08-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournalism (JOURNAL)
Journal identifiersISSN: 1464-8849 • E-ISSN: 1741-3001
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1464884910367597
OpenAlexW2146957288
LanguageEN
Citations received23
References cited29

It is argued that the media’s tendency to stereotype minority groups is due, in part, to a weak identification with them. This study compared the frames used by the Miami Herald (MH), an English-language newspaper targeted to general audiences, and El Nuevo Herald (ENH), its Spanish-language counterpart targeted to Hispanics, to explore whether the stronger media identification with the audience affects the type of frames used to depict Latinas. Using framing as a theoretical framework, this investigation found that the MH emphasized the individual achievements of successful women and described them as a new profitable market. ENH highlighted the family sacrifices of successful females and depicted them as family-devoted and sensual. As a result, the greater cultural identification with the audience may avoid manifest negative stereotypes but embrace pan-ethnic stereotypes that, eventually, may become harmful because they contribute to the homogenization and racialization of a group such as Latinas

Advertising · Ethnic group · Framing (construction · Media studies · Miami · Newspaper · Race (biology · Racialization · Sociology · Stereotype (UML · Anthropology · Gender, Feminism, and Media · Media Studies and Communication · Psychology · Social Media and Politics · Gender Studies · History · Social Psychology

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