Is changing the language enough? The Spanish-language ‘alternative’ in the USA

Bibliographic Data

ID7478735
AuthorsKristin C Moran (University of San Diego, corresponding author)
Year2006
Volume7
Issue3
Pages389-405
Publication date2006-07-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournalism (JOURNAL)
Journal identifiersISSN: 1464-8849 • E-ISSN: 1741-3001
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1464884906065522
OpenAlexW1978357640
LanguageEN
Citations received18
References cited7

Alternative voices in the USA have been found in ethnic media outlets that provide information in languages other than English and focus on issues often ignored by the mainstream news. One such example is the Spanish-language media, which have had a long history in the USA. A content analysis was performed to analyze broadcast news in San Diego County to assess the similarities and differences between an ethnic news channel, KBNT (Univisión affiliate), and a mainstream station, KGTV (ABC affiliate). The data from the content analysis show some diversity in the stories covered, but the overall frequency of story type was fairly consistent among the stations. The corporate structure of Spanish-language media is looking more like its English-language counterparts and this oligopoly structure may make it more likely to follow trends such as displacing public discourse with entertainment and reducing the availability of diverse voices

Advertising · Business · Diversity (politics · Entertainment · Ethnic group · Focus (optics · Linguistics · Mainstream · Media studies · Political science · Sociology · Typology · Anthropology · Media Studies and Communication · Radio, Podcasts, and Digital Media · Social Media and Politics · Law

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