Visual polarisation
Examining the interplay of visual cues and media trust on the evaluation of political candidates
Bibliographic Data
| ID | 7477485 |
|---|---|
| Authors | Christian Von Sikorski (0000-0002-3787-8277, University of Koblenz-Landau, Germany, corresponding author) |
| Year | 2021 |
| Volume | 23 |
| Issue | 9 |
| Pages | 1900-1918 |
| Publication date | 2021-01-12 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism (JOURNAL) |
| Journal identifiers | ISSN: 1464-8849 • E-ISSN: 1741-3001 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1464884920987680 |
| OpenAlex | W3118835677 |
| Language | EN |
| Citations received | 11 |
| References cited | 40 |
Previous research in political communication has shown that visual news coverage can affect news consumers’ evaluations of political candidates. Yet, so far, the effects of subtle (positive/negative) visual background cues on candidate evaluation remain largely unclear. Also, the role of individuals’ media trust has not been explored in this context. That is, trusting individuals may interpret subtle visual cues in different ways compared with mistrusting individuals. Drawing from theory on visual communication, media trust, and the persuasion knowledge model a quota-based online experiment revealed that media trust moderates the relationship between the exposure to negative visual cues and candidate evaluation in the context of a political scandal. Mistrusting individuals showed more positive candidate evaluations, whereas trusting individuals showed more negative evaluations. Thus, visual background cues can have a polarising effect on citizens’ evaluations of political actors and influence the electorate in very different ways. Implications for journalism practice are discussed
Advertising · Affect (linguistics · Cognitive psychology · Context (archaeology · Journalism · Multimedia · Persuasion · Political communication · Political science · Politics · Sensory cue · Visual Communication · Visual media · Visual Search · Computer Science · Media Influence and Health · Media Studies and Communication · Psychology · Social Media and Politics · Communication · Social Psychology
Effects of Visual Framing in Multimodal Media Environments
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Illegally beautiful? The role of trust and persuasion knowledge in online image manipulation disclosure effects
In the Eye of the Beholder
The role of (social) media in political polarization
Why and when do media trust and political trust go hand in hand? A review of four explanations for the media–politics trust nexus
Seeing “Us” and “Them”
Visuals as Identity Markers in Political Communication on Social Media
Fighting cheapfakes
Forty Thousand Fake Twitter Profiles
Do You See What I See? Emotional Reaction to Visual Content in the Online Debate About Climate Change
Does Audience Skepticism of the Media Matter in Agenda Setting?
Defining Audio/Video Redundancy From a Limited- Capacity Information Processing Perspective
Personal experiences bridge moral and political divides better than facts
Seeing is believing
Why Good Guys Wear White
Trust in News Media
More guilty if woman
A Clearer Picture
Framing Scandals
Darstellungseffekte
The routledge companion to media and scandal
Visual Cues to the Hidden Agenda
News Coverage of Social Protests and the Effects of Photographs and Prior Attitudes
Judging a book by its cover (and its background)
Abduction
The effects of visual isolation on the perception of scandalized politicians
Integrative Framing Analysis
Image Bite Politics
Nazis, Pollution, and no Sex
Convergence Crises
The Effects of Dominant Photographs
The primes of our times
Mass Response to the Lewinsky Scandal
Waving the Red Cloth
How Political Scandals Affect the Electorate. Tracing the Eroding and Spillover Effects of Scandals with a Panel Study
Media and Political Polarization
Why Do Partisan Media Polarize Viewers
News Media Impact on the Ingredients of Presidential Evaluations
The dark side of self- and social perception
The Persuasion Knowledge Model
| Unique citing works | 11 |
|---|---|
| Citations per year | 2,2 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 11 |