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The many voices of business

Framing the Keystone pipeline in US and Canadian news

Bibliographic Data

ID7478339
AuthorsTim Woods (0000-0002-1633-8351, corresponding author), Tom Wood (0009-0003-7898-2876, New York University), Tim Wood (0000-0003-3388-452X, New York University)
Year2017
Volume20
Issue2
Pages292-312
Publication date2017-07-07
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournalism (JOURNAL)
Journal identifiersISSN: 1464-8849 • E-ISSN: 1741-3001
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1464884917717536
OpenAlexW2780433078
LanguageEN
Citations received2
References cited27

Corporations rarely enter political battles alone. They have long partnered with trade associations to articulate industry views, and more recently have begun routinely creating their own activist organizations to act as allies. Amid this turn toward grassroots corporate organizing, how is the voice – or perhaps voices – of business articulated in the news? Using the case study of coverage of the Keystone bitumen pipeline, I offer a framing analysis of 480 news items from six outlets in the United States and Canada, showing which voices and frames dominate the debate. My data demonstrate that while corporations have a robust voice in news, trade associations participate only sparingly, and corporately funded grassroots campaigns are almost wholly omitted. Furthermore, key silences characterize corporations’ mediated voice, with companies neglecting to comment on issues such as climate change; anti-pipeline activists, meanwhile, maintain their own forms of strategic silence. Proponents and detractors alike promote their ‘owned issues’, offering discourse more akin to a shouting match than a debate

Aesthetics · Business as usual · Economics · Framing (construction · Grassroots · Management · Media studies · Political science · Politics · Public relations · Silence · Sociology · Management and Organizational Studies · Media Studies and Communication · Political Influence and Corporate Strategies · History · Law

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Unique citing works2
Citations per year0,25
Citation span2018 - 2020 (3)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 2

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