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The New Breed of Business Journalism for Niche Global News

The case of Bloomberg News

Bibliographic Data

ID7493280
AuthorsD Machin (0000-0002-3295-3602), Sarah Niblock (0000-0002-0033-7530)
Year2010
Volume11
Issue6
Pages783-798
Publication date2010-06-29
Open AccessNo
TypeARTICLE
VenueJournalism Studies (JOURNAL)
Journal identifiersISSN: 1461-670X • E-ISSN: 1469-9699
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/14616701003760543
OpenAlexW1522388018
LanguageEN
Citations received9
References cited9

News providers such as Bloomberg's multiplatform service and innumerable business-to-business magazines are flourishing despite the hugely challenging economic climate for journalism. They are catering for a new type of global audience that demands a different editorial strategy. Rather than writing news for local markets they produce for a global professional readership. This paper interrogates the nature of this global news style through linguistic analysis, supported by interviews with journalists. The paper raises questions about the continued efficacy of “traditional” models of journalism practice and notions of audience

Audience measurement · Business · Business model · Flourishing · Journalism · Media studies · News media · Political science · Public relations · Service (business · Sociology · Technical Journalism · Discourse Analysis in Language Studies · Media Studies and Communication · Psychology · Social Media and Politics · Law · Marketing

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Citations per year0.75
Citation span2014 - 2025 (12)
Highly citedNo

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