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Stories that are worth spreading

A communicative model of TED talk narratives

Bibliographic Data

ID7496138
AuthorsNahla Nadeem (0000-0001-6887-9179, King Abdulaziz University, corresponding author)
Year2020
Volume31
Issue2
Pages434-457
Publication date2020-02-20
Open AccessYes
TypeARTICLE
VenueNarrative Inquiry (JOURNAL)
Journal identifiersISSN: 1387-6740 • E-ISSN: 1569-9935
PublisherJohn Benjamins Publishing Company (PUBLISHER • NL)
DOI10.1075/ni.19037.nad
OpenAlexW3008207855
LanguageEN
Citations received2
References cited34

The present study aims to provide a conceptualization of how narratives function in TED talks. It uses Bamberg’s positioning theory as a theoretical framework to build a communicative model of TED Talk narratives. TED narratives are “small stories” that are told, indeed performed, in the presence of an audience and designed to accomplish particular rhetorical aims. The model specifically investigates (1) how genre features affect the design and rhetorical aims of TED talk narratives, (2) TED speaker’s narrative positioning and multi-modal narrative performance, (3) evidence of the audience’s engagement in the narrative and finally, (4) TED narratives as a scaffold for potential individual and social change. Using a multi-modal discourse analysis approach, the model is applied to the narratives used in Guy Winch’s TED Talk ( Winch, 2015 ). The model provides an analytical tool for investigating the dynamic interaction and semiotic signaling involved in the communicative performance of TED Talk narratives

Conceptualization · Linguistics · Narrative · Narrative criticism · Narrative inquiry · Narrative network · Rhetorical question · Sociology · Computer Science · Media Studies and Communication · Media, Gender, and Advertising · Narrative Theory and Analysis · Philosophy · Artificial Intelligence

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Citations per year0.67
Citation span2023 - 2023 (1)
Highly citedNo

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