Who Sets the Agenda? the Dynamic Agenda Setting of the Wildlife Issue on Social Media

Bibliographic Data

ID7499008
AuthorsXiaohui Wang (0000-0003-2126-1712, Department of Media and Communication, City University of Hong Kong, Hong Kong, China), Liang Chen (0000-0003-1553-2846, Tsinghua University, corresponding author), Jingyuan Shi (0000-0001-5675-4512, Department of Communication Studies, Hong Kong Baptist University, Hong Kong, China), Hongjie Tang (0000-0002-8798-7738, Sun Yat-sen University)
Year2021
Volume17
Issue3
Pages245-262
Publication date2021-04-12
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueEnvironmental Communication (JOURNAL)
Journal identifiersISSN: 1752-4032 • E-ISSN: 1752-4040
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17524032.2021.1901760
OpenAlexW3155006688
LanguageEN
Citations received30
References cited45

Following the COVID-19’s outbreak in China, wildlife-related issues such as wildlife management and conservation made headlines around the world due to the potential zoonotic nature of the newly discovered coronavirus. In our study, we examined the dynamic interaction of the news agenda and public agenda concerning wildlife-related issues on social media after COVID-19’s outbreak. Using big data analytics, we automatically extracted the agendas’ attributes and networks from 110,549 social media posts made from January 1 to April 8, 2020, and investigated the effect of second- and third-level dynamic agenda setting in a time series analysis. Our findings suggest that the agenda-setting effect of wildlife-related issues on social media was not a single-step, unidirectional action but a reciprocal, dynamic interaction constantly constructed by news outlets and the general public

Action (physics · Coronavirus disease 2019 (COVID-19 · Geography · Political science · Public relations · Social media · Wildlife · Wildlife management · Climate Change Communication and Perception · Media Influence and Health · Media Studies and Communication · Ecology

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