Exploring New Frontiers of Agenda Building During the 2012 US Presidential Election Pre-Convention Period

Examining linkages across three levels

Bibliographic Data

ID7499161
AuthorsSpiro Kiousi (0000-0002-1681-6675, corresponding author), Spiro Kiousis, Ji Young Kim (0000-0001-5199-2327, corresponding author), Matt Ragas (corresponding author), Gillian Wheat (corresponding author), Sarab Kochhar (Ihara Chemical Industry (Japan), corresponding author), Emma Svensson (0000-0002-4349-849X, corresponding author), Maradith Miles (corresponding author)
Year2014
Volume16
Issue3
Pages363-382
Publication date2014-04-30
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Studies (JOURNAL)
Journal identifiersISSN: 1461-670X • E-ISSN: 1469-9699
PublisherRoutledge (PUBLISHER • GB)
DOI10.1080/1461670x.2014.906930
OpenAlexW1900747757
LanguageEN
Citations received32
References cited54

Grounded in an agenda-building theoretical perspective, this study explored in depth the relationships between political campaign information subsidies and elite national news media coverage. Specifically, this investigation examined three levels of agenda-building linkages (object, attribute, and network connections) simultaneously during the 2012 US Presidential Election pre-convention period between Barack Obama (Democrat) and Mitt Romney (Republican). A total of 2655 campaign information subsidies and 345 news stories were content analyzed. The results suggest solid support for all three levels of agenda building. Our findings indicate the strongest linkages were at the third level for stakeholder network associations and at the second level for substantive issue frames. Campaign blog posts, press releases, and issue platforms were the most effective agenda-building tools at this phase of the election campaign. The theoretical, methodological, and practical implications of these findings are discussed

Convention · Elite · Legislature · Media studies · Period (music · Political science · Politics · Presidential election · Presidential system · Public relations · Sociology · Stakeholder · Subsidy · Climate Change Communication and Perception · Media Studies and Communication · Social Media and Politics · Law · Public Administration

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