Persistent Pursuit of Personal Information
A Historical Perspective on Digital Advertising Strategies
Bibliographic Data
| ID | 7500241 |
|---|---|
| Authors | Inger L Stole (corresponding author) |
| Year | 2014 |
| Volume | 31 |
| Issue | 2 |
| Pages | 129-133 |
| Publication date | 2014-03-15 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Critical Studies in Mass Communication (JOURNAL) |
| Journal identifiers | ISSN: 0739-3180 • E-ISSN: 1529-5036 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/15295036.2014.921319 |
| OpenAlex | W2048242604 |
| Language | EN |
| Citations received | 3 |
| References cited | 3 |
While much about digital advertising appears revolutionary, it would be wrong to accept the notion that customer surveillance is a modern phenomenon. Although the internet's technological advances have taken advertising in new directions and the practice of “data-mining” to almost incomprehensible extremes, nearly all of what is transpiring reflects some of the basic methods developed by marketers beginning a hundred years ago. In this essay, I argue that the emerging nature of digital advertising has important consequences for how scholars think about internet policy issues as well as how media scholars think about the changing relationship of advertising to content production
Advertising · Advertising research · Business · Digital media · Epistemology · Native advertising · Online advertising · Perspective (graphical · Phenomenon · Political science · Sociology · The Internet · Cinema and Media Studies · Computer Science · Digital Games and Media · Media Studies and Communication · Law
| Unique citing works | 3 |
|---|---|
| Citations per year | 0,27 |
| Citation span | 2015 - 2019 (5) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |