Di̇ji̇tal Gazeteleri̇n Ekonomi̇ Poli̇ti̇ği̇
Bibliographic Data
| ID | 7510191 |
|---|---|
| Authors | Selda Bulut (0000-0003-1615-6897, corresponding author), Serpil Karlıdağ (0000-0002-6999-0570), Serpil KARLIDAĞ |
| Year | 2015 |
| Volume | 4 |
| Issue | 2 |
| Publication date | 2015-07-29 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Erciyes İletişim Dergisi (JOURNAL) |
| Journal identifiers | ISSN: 1308-3198 • E-ISSN: 2667-5811 |
| Publisher | Erciyes Iletisim Dergisi (PUBLISHER) |
| DOI | 10.17680/akademia.02186 |
| OpenAlex | W1031918290 |
| Language | EN |
| References cited | 7 |
The aim of this study is to present what kind of strategies the digital newspapers are implementing while maintaining their economic survival. As the readers do not want to pay for digital content, newspapers blur more traditional distinctions between advertisements and contents with the business models and advertisement methods they develop. Digital newspapers adopt the web environment as a separate platform while trying to develop new business models. In this regard, instead of transmitting the offline services to the internet, the requirements of users and advertisers have been met. In fact, in this study, the most clicked 12 newspapers have been selected and content analysis has been employed. Results of the content analysis of the newspapers such as Hrriyet, Milliyet, Habertrk, Sabah, Radikal, Akam, Bugn, Zaman, Vatan, Star, Cumhuriyet and Evrensel have shown that these newspapers have become the part of e-commerce network. While selling content is not regarded as an appropriate model, these digital newspapers are fulfilling a mediation duty to distort editorial autonomy and publishing exemption
Advertising · Business · Business model · Mediation · Newspaper · Political science · Publishing · Social science · Sociology · The Internet · World Wide Web · Computer Science · Diverse Cultural and Social Studies · Intellectual Property Rights and Media · Media Studies and Communication · Law · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |