Koko illan ilo? Kolmoskanava ja television kaupallistuminen Suomessa

Bibliographic Data

ID7500927
AuthorsHeikki Hellman (0000-0003-1371-1269, corresponding author)
Year2012
Pages432
Publication date2012-04-04
Open AccessYes
TypeBOOK
VenueKoko illan ilo? Kolmoskanava ja television kaupallistuminen Suomessa (SOURCE_BOOK)
PublisherSKS Finnish Literature Society (PUBLISHER)
DOI10.21435/ht.258
OpenAlexW2773385270
Open LibraryOL28357929M
ISBN9789522223395
LanguageEN
Citations received4

Channel Three will entertain you when television gets too seriousâ , the new entrant in Finlandâ s broadcast television announced proudly at its launch in 1986. Channel Three was the first fully commercial television channel in the Nordic countries, founded and owned by a group of odd bedfellows: the public broadcaster YLE, its long standing commercial companion MTV and a growing electronics giant Nokia. The plans to start a commercial TV station were first severely opposed by leading politicians, but it was finally approved as a means to fight back international satellite channels and the efforts of major newspaper companies to enter the television market. Drawing from media policy studies and based on archive documents, contemporary media coverage and interviews of the main actors, the book provides a thorough analysis of the stages of Channel Three, indicating how it, despite its short lifespan, contributed profoundly to the commercialization and marketization of television in Finland

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