A case of double standards? Audience attitudes to professional norms on local and English language radio news programmes in Ghana
Bibliographic Data
| ID | 7501409 |
|---|---|
| Authors | Audrey Gadzekpo (University of Ghana), Abena Animwaa Yeboah-Banin (University of Ghana), Sarah Akrofi-Quarcoo (0000-0001-6330-8836, University of Ghana) |
| Year | 2020 |
| Volume | 12 |
| Issue | 1 |
| Pages | 3-22 |
| Publication date | 2020-03-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of African Media Studies (JOURNAL) |
| Journal identifiers | ISSN: 1751-7974 • E-ISSN: 2040-199X |
| Publisher | Intellect (PUBLISHER • GB) |
| DOI | 10.1386/jams_00008_1 |
| OpenAlex | W3013246048 |
| Language | EN |
| Citations received | 9 |
| References cited | 13 |
The proliferation of radio stations across Africa has engendered an increase in local language radio stations and fuelled culturally-rooted practices of news delivery considered by many media professionals as sub-standard. This article explores the reception practices of multi-lingual audiences in Ghana, focusing on their views on the different norms and approaches of local language and English language radio newscasts. Using data from a convenience sample of 1000 radio listeners in five Ghanaian cosmopolitan cities the study finds that audiences prefer more performative modes of news delivery on their local language stations. It was also evident that radio audiences are discerning and make distinctions between what is acceptable on local language versus English language radio. These results call for a reconsideration of western-influenced standards of news delivery and the development of professional standards more accommodating of the inflections of culture
Advertising · Business · English language · Linguistics · Local language · Media studies · Performative utterance · Political science · Public relations · Radio program · Sociology · Computer Science · Media Studies and Communication · Media, Gender, and Advertising · Radio, Podcasts, and Digital Media
Symposium Introduction
Does Language Matter When Advertising to Africa’s Multilingual Audience? An ELM Study of Audience Language Preference and Responses
Ethnic journalism, audiences and community development
Safety and security of journalists in Ghana
Press freedom in 10 African nations
Journalism from the bottom
Indigenizing radio in Ghana
Is there an opportunity for ethnic journalism in indigenous language broadcasting in Ghana? A study of Fafaa Radio
A case of double standards? Audience attitudes to professional norms on local and English language radio news programmes in Ghana
Uses and Gratifications of digital photo sharing on Facebook
Internet Uses and Gratifications
Investigating translation flows
Linguistic Complexity and Second Language Advertising Audiences
Problems of Localising Radio in Ghana
Revitalizing the Oral Tradition
A case of double standards? Audience attitudes to professional norms on local and English language radio news programmes in Ghana
Provincializing Hegemonic Histories of Media and Communication Studies
Radio Listenership and Uses and Gratifications
Charting a Theoretical Framework for Examining Indigenous Journalism Culture
| Unique citing works | 9 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2020 - 2026 (7) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 9 |