Differences in How We Watch the News
The Impact of Processing Goals and Expertise on Evaluations of Political Actors
Bibliographic Data
| ID | 7510340 |
|---|---|
| Authors | David Tewksbury (0000-0003-0606-9108, corresponding author) |
| Year | 1999 |
| Volume | 26 |
| Issue | 1 |
| Pages | 4-29 |
| Publication date | 1999-02-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Communication Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-6502 • E-ISSN: 1552-3810 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/009365099026001002 |
| OpenAlex | W2102297719 |
| Language | EN |
| Citations received | 8 |
| References cited | 19 |
This research explored the ways consumption goals and political expertise may influence the depth at which people process political information in television news. Participants were assigned randomly to watch a television news profile of a political candidate with the goal of either forming an evaluation or merely passing a few minutes. They then completed measures of their evaluations of the candidate, their recall of information, and their political knowledge. The results provide evidence that processing goals and political expertise can be powerful determinants of how carefully people process political information. Experts and participants with evaluation goals were more likely than were their counterparts to process the story and form evaluations systematically. This study suggests that communication researchers and political scientists need to consider audience goals and expertise in future investigations
Advertising · Business · Cognitive psychology · Consumption (sociology · Political communication · Political process · Political science · Politics · Process (computing · Public relations · Recall · Social science · Sociology · Computer Science · Media Influence and Health · Media Studies and Communication · Psychology · Social Media and Politics
Moving beyond “Just the Facts”
Learning Political Information From the News
Examining Candidate Information Search Processes
The Face of Crime
Learning about Politics From The Daily Show
Allocating Responsibility in Multilevel Government Systems
Message or Medium? Campaign Learning During the 2001 British General Election
Video News Releases and the Public
Audience Activity and Television News Gratifications
Political Awareness, Elite Opinion Leadership, and the Mass Survey Response
On the Varieties and Utilities of Political Expertise
The Effects of General and Domain-Specific Expertise on Political Memory and Judgment
Ritualized and Instrumental Television Viewing
Model specification and theoretical development in gratifications sought and obtained research
Category accessibility and impression formation
The novice and the expert
Audience Motivation Effects
Audience Activity and Gratifications
Activation and application of political party stereotypes
Bases of political judgments
On-line processing in candidate evaluation
The Role of Partisan Stereotypes in Information Processing about Political Candidates
Category accessibility and social perception
On the Use of the Mass Media for Important Things
A Dynamic Simultaneous Equation Model of Electoral Choice
Reciprocal Effects of Policy Preferences, Party Loyalties and the Vote
| Citations per year | 0.31 |
|---|---|
| Citation span | 2000 - 2014 (15) |
| Highly cited | No |