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Television Up in the Air

The Midwest Program on Airborne Television Instruction, 1959–1971

Bibliographic Data

ID7512102
AuthorsAllison Perlman (0000-0003-3479-5094, corresponding author)
Year2010
Volume27
Issue5
Pages477-497
Publication date2010-07-28
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCritical Studies in Mass Communication (JOURNAL)
Journal identifiersISSN: 0739-3180 • E-ISSN: 1529-5036
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/15295030903583655
OpenAlexW2017090102
LanguageEN
Citations received3
References cited23

This paper examines the Midwest Program on Airborne Television Instruction (MPATI), an educational television program that used airplanes to broadcast instructional television to schools across a six-state area in the Midwestern United States. The MPATI formed in 1959, telecast from 1961–1968, and officially dissolved in 1971. As this article argues, the history of the MPATI both challenges core assumptions about the uses and spaces of television and complicates our understanding of the development of the noncommercial television sector in the United States. The MPATI defined the social role, financial structure, mode of distribution, and geographical scope of television in ways that countered concurrent understandings of the medium. The MPATI removed television from the domestic sphere and placed it in the schools; it functioned as a regional broadcaster, evading the local–national binary that had come to define American television; it was to be funded by subscription fees, rather than sponsorship dollars, public monies, or philanthropic contributions. In addition, the MPATI's history complicates how we understand the development of the noncommercial television in the United States by exposing the diversity of the educational television sector in the period prior to the creation of the public broadcasting system

Advertising · Broadcasting (networking · Business · Commercial broadcasting · Diversity (politics · Educational television · Media studies · Pedagogy · Political science · Public broadcasting · Scope (computer science · Sociology · State (computer science · Telecommunications · Television director · Television studies · Computer Science · Engineering · Media Studies and Communication · Radio, Podcasts, and Digital Media · Law

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Unique citing works3
Citations per year0.25
Citation span2014 - 2024 (11)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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