Byline Bias? Effects of Gender on News Article Evaluations

Bibliographic Data

ID7512724
AuthorsFord Burkhart (corresponding author), Ford N Burkhart (University of Arizona), Carol K Sigelman (0000-0001-8905-6243, University of Arizona)
Year1990
Volume67
Issue3
Pages492-500
Publication date1990-09-01
Open AccessYes
TypeARTICLE
VenueJournalism Quarterly (JOURNAL)
Journal identifiersISSN: 0022-5533 • E-ISSN: 0022-5533
PublisherSAGE Publications (PUBLISHER • US)
DOI10.1177/107769909006700303
OpenAlexW2068279623
LanguageEN
Citations received13

This study, reporting on the results of two experiments using college students, finds that audiences judged stories similarly regardless of whether the byline was by a male or female. Bylines with unclear gender — i.e., “J. J. Goodman” — tended to be evaluated somewhat lower. One of the experiments, carried out with relatively unsophisticated news readers, finds that women tended to be evaluated somewhat higher on such variables as “trustworthiness,” “writing style,” and “accuracy.” This study suggests that it may be that times have changed in attitudes toward female bylines, contrary to a number of earlier studies

Developmental psychology · Style (visual arts · Trustworthiness · Media Influence and Health · Media Studies and Communication · Media, Gender, and Advertising · Psychology · Clinical Psychology · History · Social Psychology

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