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US Voices on UK Radio

Bibliographic Data

ID7513019
AuthorsNancy Morris (0000-0001-5106-9268, corresponding author)
Year1999
Volume14
Issue1
Pages37-59
Publication date1999-03-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueEuropean Journal of Communication (JOURNAL)
Journal identifiersISSN: 0267-3231 • E-ISSN: 1460-3705
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0267323199014001002
OpenAlexW2033846452
LanguageEN
Citations received4
References cited7

This article explores the reasons for the frequent use of US voices for station identifications and promotional announcements on youth-oriented commercial radio throughout the UK. Interviews with radio station executives established that US accents are used in order to distinguish station promotional announcements from other audio material, to evoke associations with US popular culture, and because they are a historical remnant of the early days of British `pirate' radio and commercial broadcasting. US accents also bypass the class distinctions carried by UK accents. Finally, an aggressive US style of vocal delivery has taken on glamorous associations. This `international pop speak' indexes youth, modernity and contemporary popular culture. The study considers the implications of the use of `international pop speak' on UK radio in terms of concerns about the consequences of international media flows, and concludes that British traditions are not endangered by the US influence on broadcasting

Advertising · Broadcasting (networking · Business · Commercial broadcasting · Media studies · Modernity · Political science · Public broadcasting · Radio broadcasting · Sociology · Style (visual arts · Telecommunications · Computer Science · Engineering · Media Studies and Communication · Media, Gender, and Advertising · Radio, Podcasts, and Digital Media · History · Law

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Unique citing works4
Citations per year0,18
Citation span2004 - 2020 (17)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 4

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