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Fostering Reproductive Health Through Entertainment?Education in the Peruvian Amazon

The Social Construction of Bienvenida Salud

Bibliographic Data

ID7513258
AuthorsBeverly Davenport Sypher (corresponding author), Michelle A Mckinley (0000-0002-9622-9939), Michelle Mckinley, Samantha Ventsam, Eliana Elías Valdeavellano
Year2002
Volume12
Issue2
Pages192-205
Publication date2002-05-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCommunication Theory (JOURNAL)
Journal identifiersISSN: 1050-3293 • E-ISSN: 1468-2885
PublisherWiley (PUBLISHER • GB)
DOI10.1111/j.1468-2885.2002.tb00266.x
OpenAlexW2108464552
LanguageEN
Citations received19
References cited16

Baseline survey data are integrated into an ethnographic understanding of locally situated knowledge to evaluate how radio entertainment-education regarding reproductive health is socially constructed in the riverine communities of the Peruvian Amazon. Focus group interviews, sustained participant observation, in-depth interviews, letters from radio listeners, and input from trained peer promoters complement the survey data. Employment of culturally sensitive, multiple methods makes findings more intelligible and coherent, provides practical wisdom for action, and heightens awareness of the joint ownership of ethical responsibilities on the part of the researcher and the researched

Action (physics · Amazon rainforest · Entertainment · Ethnography · Focus group · Participant observation · Pedagogy · Political science · Public relations · Situated · Social science · Sociology · Anthropology · Computer Science · Gender, Feminism, and Media · Media Studies and Communication · Psychology · Social Media and Politics

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Unique citing works19
Citations per year0,83
Citation span2003 - 2023 (21)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 17

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