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The spin‐off as television program form and strategy

Bibliographic Data

ID7513262
AuthorsRobert V Bellamy (corresponding author), Daniel G Mcdonald, James R Walker (0000-0003-1470-858X)
Year1990
Volume34
Issue3
Pages283-297
Publication date1990-06-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Broadcasting & Electronic Media (JOURNAL)
Journal identifiersISSN: 0883-8151 • E-ISSN: 1550-6878
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/08838159009386743
OpenAlexW1967646799
LanguageEN
Citations received9
References cited5

The spin‐off program, defined as “a new program derived from an existing one, usually through the appropriation of characters, “ has been used frequently as a primetime network television scheduling strategy since the 1960s. Implicit in the scheduling of spin‐off programs is the belief that they have a greater chance of success than non‐spin‐offs because the audience is already familiar with the characters and/or the situational aspects of the program. The purpose of this paper is to test this implied proposition through statistical analysis

Appropriation · Epistemology · Operations management · Proposition · Scheduling (production processes · Situational ethics · Computer Science · Engineering · Media Studies and Communication · Psychology · Social Psychology

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Unique citing works9
Citations per year0,32
Citation span1998 - 2022 (25)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 9

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