VNRs and Air Checks
A Content Analysis of the Use of Video News Releases in Television Newscasts
Bibliographic Data
| ID | 7513648 |
|---|---|
| Authors | Glen T Cameron (Department of Advertising/Public Relations at the University of Georgia), David Blount (Assistant director of public relations at Sweet Briar College, Sweet Briar, Virginia) |
| Year | 1996 |
| Volume | 73 |
| Issue | 4 |
| Pages | 890-904 |
| Publication date | 1996-12-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Journalism & Mass Communication Quarterly (JOURNAL) |
| Journal identifiers | ISSN: 1077-6990 • E-ISSN: 2161-430X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/107769909607300409 |
| OpenAlex | W2010448951 |
| Language | EN |
| Citations received | 5 |
Forty-seven television news stories generated by a video news release (VNR) were content analyzed to determine how television gatekeepers use various elements included in VNRs. A survey was also done to obtain station resource data that might predict greater use of packaged elements from a VNR. Results suggest that the production costs for a packaged story in a VNR may be wasted. Extensive use was made of B-roll, public service announcements (PSAs), and footage from planned events like news conferences that reporters are accustomed to covering. When the packaged story was used, it was heavily edited or truncated. Contrary to common wisdom, resource-poor stations did not make greater use of the packaged story in the VNR
Advertising · Business · Content analysis · Multimedia · Production (economics · Resource (disambiguation · Service (business · Sociology · Computer Science · Media Studies and Communication · Multimedia Communication and Technology · Social Media and Politics · Marketing
| Citations per year | 0.17 |
|---|---|
| Citation span | 1997 - 2009 (13) |
| Highly cited | No |