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Every tweet counts? How sentiment analysis of social media can improve our knowledge of citizens’ political preferences with an application to Italy and France

Bibliographic Data

ID7522802
AuthorsAndrea Ceron (0000-0002-6686-5969, corresponding author), Luigi Curini (0000-0003-1974-9815), M Iacu (0000-0002-4884-0047, University of Milan), Stefano M Iacus (University of Milan), G Porro (0000-0001-6270-0377, University of Insubria)
Year2013
Volume16
Issue2
Pages340-358
Publication date2013-04-04
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueNew Media & Society (JOURNAL)
Journal identifiersISSN: 1461-4448 • E-ISSN: 1461-7315
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/1461444813480466
OpenAlexW2170890002
LanguageEN
Citations received129
References cited34

The growing usage of social media by a wider audience of citizens sharply increases the possibility of investigating the web as a device to explore and track political preferences. In the present paper we apply a method recently proposed by other social scientists to three different scenarios, by analyzing on one side the online popularity of Italian political leaders throughout 2011, and on the other the voting intention of French Internet users in both the 2012 presidential ballot and the subsequent legislative election. While Internet users are not necessarily representative of the whole population of a country’s citizens, our analysis shows a remarkable ability for social media to forecast electoral results, as well as a noteworthy correlation between social media and the results of traditional mass surveys. We also illustrate that the predictive ability of social media analysis strengthens as the number of citizens expressing their opinion online increases, provided that the citizens act consistently on these opinions

Advertising · Ballot · Business · Internet privacy · Legislature · Political science · Politics · Popularity · Population · Presidential election · Presidential system · Public relations · Sentiment analysis · Social media · Sociology · The Internet · Voting · World Wide Web · Computer Science · Law · Media Influence and Politics · Opinion Dynamics and Social Influence · Social Media and Politics

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Unique citing works129
Citations per year9,92
Citation span2013 - 2026 (14)
Citation velocitycurrent
Highly citedYes
Citation typesNeutral: 128

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