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Measuring Public Opinion with Social Media Data

Bibliographic Data

ID7529487
AuthorsMarko Klašnja (0000-0003-4532-1919, corresponding author), Pablo Barberá Aresté (0000-0002-9063-4829), Pablo Barberá, Lonna Rae Atkenson, Nick Beauchamp, Jonathan Nagler (0000-0001-6918-9428), Joshua A Tucker (0000-0003-1321-8650)
EditorsLonna Rae Atkeson (0000-0002-5388-7325), R Michael Alvarez (0000-0002-8113-4451)
Year2017
Pages680
Publication date2017-10-05
Open AccessNo
TypeBOOK
VenueOxford Handbook of Polling and Survey Methods (SOURCE_BOOK)
PublisherOxford University Press (PUBLISHER • GB)
DOI10.1093/oxfordhb/9780190213299.013.3
OpenAlexW2799928191
Open LibraryOL28696296M
ISBN9780190213299
LanguageEN
Citations received11
References cited12

This chapter examines the use of social networking sites such as Twitter in measuring public opinion. It first considers the opportunities and challenges that are involved in conducting public opinion surveys using social media data. Three challenges are discussed: identifying political opinion, representativeness of social media users, and aggregating from individual responses to public opinion. The chapter outlines some of the strategies for overcoming these challenges and proceeds by highlighting some of the novel uses for social media that have fewer direct analogs in traditional survey work. Finally, it suggests new directions for a research agenda in using social media for public opinion work

Data science · Political science · Politics · Public opinion · Public relations · Representativeness heuristic · Social media · Work (physics · Complex Network Analysis Techniques · Computer Science · Engineering · Law · Opinion Dynamics and Social Influence · Psychology · Social Media and Politics · Social Psychology · Public opinion polls · Social surveys

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Unique citing works11
Citations per year1
Citation span2015 - 2026 (12)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 11

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