Contingency, Precarity and Short-Video Creativity

Platformization Based Analysis of Chinese Online Screen Industry

Bibliographic Data

ID7529602
AuthorsChunmeizi Su (0000-0002-6166-5044, The University of Sydney, corresponding author)
Year2022
Volume24
Issue2
Pages173-189
Publication date2022-04-23
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueTelevision & New Media (JOURNAL)
Journal identifiersISSN: 1527-4764 • E-ISSN: 1552-8316
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/15274764221087994
OpenAlexW4293236006
LanguageEN
Citations received9
References cited46

Platformization theory proposes that cultural productions are contingent on platforms. This study argues that in the Chinese context; however, online productions are contingent not only on platforms, but on government policies. Under the influence of state, market, and platform policy, major streaming services in China are becoming an online “state TV.” The limitations placed on grassroots content has forced creators to thrive elsewhere, contributing to the proliferation of short video platforms such as TikTok. This study investigates the contingency and precarity of the online sector to map the migration of content creators from conventional streaming services to the emerging creative forms of short videos and livestreaming

Advertising · Business · China · Content analysis · Context (archaeology · Contingency · Creative industries · Government (linguistics · Grassroots · Marketization · Political science · Precarity · Public relations · Social science · Sociology · State (computer science · Asian Culture and Media Studies · China's Socioeconomic Reforms and Governance · Cinema and Media Studies · Computer Science

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