Chinese Main Melody TV Drama
Hollywoodization and Ideological Persuasion
Bibliographic Data
| ID | 7536099 |
|---|---|
| Authors | Weijun Ma (University of Otago, corresponding author) |
| Year | 2013 |
| Volume | 15 |
| Issue | 6 |
| Pages | 523-537 |
| Publication date | 2013-01-14 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Television & New Media (JOURNAL) |
| Journal identifiers | ISSN: 1527-4764 • E-ISSN: 1552-8316 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1527476412471436 |
| OpenAlex | W1982733178 |
| Language | EN |
| Citations received | 9 |
| References cited | 7 |
This article analyzes main melody TV drama—an official genre that has emerged in the context of China’s most recent social and cultural transformations when the old socialist TV drama was losing viewership. Focusing on the TV drama Provincial Party Secretary as a case study, the author argues that main melody TV drama reconstructs socialist TV drama with a Hollywoodized creative strategy through which the didactic tradition of socialist TV drama has been transformed from direct propaganda to ideological persuasion. The development of main melody TV dramas since the 1990s indicates that a soft and repackaged propagandistic model has been developed in contemporary Chinese television with the aim of revitalizing the Party’s ideological control over society
Advertising · Art · Audience measurement · China · Context (archaeology · Drama · Ideology · Linguistics · Literature · Media studies · Persuasion · Political science · Politics · Sociology · Asian Culture and Media Studies · Chinese history and philosophy · History · Hong Kong and Taiwan Politics · Law
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| Unique citing works | 9 |
|---|---|
| Citations per year | 1,13 |
| Citation span | 2018 - 2026 (9) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 9 |