An Hedonic Index for Breakfast Cereals
Bibliographic Data
| ID | 7842448 |
|---|---|
| Authors | Karen J Morgan (0000-0001-7426-2677), Kàren Morgan (0000-0001-6193-1747), Edward J Metzen, R Johnson (0000-0002-1114-6406), Stanley R Johnson (0000-0002-8276-3006) |
| Year | 1979 |
| Volume | 6 |
| Issue | 1 |
| Pages | 67 |
| Publication date | 1979-06-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of Consumer Research (JOURNAL) |
| Journal identifiers | ISSN: 0093-5301 • E-ISSN: 1537-5277 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1086/208749 |
| OpenAlex | W1996605948 |
| Language | EN |
| Citations received | 1 |
| References cited | 5 |
The hedonic index technique is used to estimate the implicit prices for units of breakfast cereal characteristics. Analysis showed that buyers value many attributes; the value placed on each is dependent upon the class of cereal evaluated. Results suggest this technique has potential for assessing buyer's purchasing behavior for nondurable goods
Index (typography) · Library science · World Wide Web · Computer Science · Economics of Agriculture and Food Markets · History · Housing Market and Economics · Wine Industry and Tourism
| Unique citing works | 1 |
|---|---|
| Citations per year | 0,06 |
| Citation span | 2008 - 2008 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |