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Nation Equity

Incidental Emotions in Country-of-Origin Effects

Bibliographic Data

ID7842460
AuthorsDurairaj Maheswaran (New York University), Cathy Yi Chen (0000-0002-7862-4513, Singapore Management University)
Year2006
Volume33
Issue3
Pages370-376
Publication date2006-12-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of Consumer Research (JOURNAL)
Journal identifiersISSN: 0093-5301 • E-ISSN: 1537-5277
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1086/508521
OpenAlexW2075610720
LanguageEN
Citations received9
References cited28

Different from past research on country-of-origin effects that has focused on cognitive factors, this article examines the impact of incidental emotions and cognitive appraisals associated with these emotions on country-of-origin effects. Experiment 1 compared anger and sadness and demonstrated that country of origin influenced evaluations only in the angry (vs. sad) condition where human (vs. situation) control was high. Experiment 2 further identified the effects of agency control using a different emotion, frustration. Based on these observations, this article suggests that, like brands, countries also have equity associated with them, termed “nation equity,” that has both performance and emotional components

Anger · Cognition · Equity (law) · Political science · Sadness · Cultural Differences and Values · Emotions and Moral Behavior · Psychology · Social and Intergroup Psychology · Social Psychology

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Unique citing works9
Citations per year0,23
Citation span1987 - 2023 (37)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 8

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